Amdocs has unveiled a new end-to-end big data analytics service, which it said is designed to help operators to make the most of the large quantities of data generated by customer interactions.
The vendor claims that the portfolio of products – big data applications and a new “enriched” platform, data science as-a-service (DSaaS) and BI and data warehousing services – is the first of its kind to be designed specifically for the telecoms industry.
A new set of applications promises “better decision-making and actionable recommendations” in the areas of network and operational optimisation, contextual marketing and customer care and experience.
The carrier-grade platform analyses a variety of data via real-time, pre integrated streaming connectors from Amdocs’ own systems and a wide range of third party data sources.
Meanwhile, the DSaaS performs “data discovery health checks and situation specific analytical application development”.
The company is also offering data management services designed to prolong the life and effectiveness of the data warehouse.
Analysys Mason’ Justin van der Lande, commented: “A successful big data analytics implementation helps service providers meet the challenges of today’s competitive markets.
“Applying deeper and timelier insights not only drives out inefficiencies and costs, but also improves customer experiences to reduce churn."
Rebecca Prudhomme, Vice President for Product and Solutions Marketing at Amdocs added: “Our expanded big data analytics capabilities are integrated into our core customer experience management solutions portfolio, enabling service providers to differentiate their customer experience to new levels of customer satisfaction while improving operational efficiency.”