By Zee Ahmad, Director of Programmatic, Axonix
Telefónica has signed a new deal that will see companies such as Coca-Cola sponsoring free data for its customers worldwide.
Telia has teamed up with Nobina Technology to test how mobile network data can be used to analyse travel patterns in Sweden.
MegaFon has signed a deal with Uber as it looks to expand its pool of partners and work on new services with the taxi service.
Verizon launched Exponent in February, promising to offer other operators a range of software and internet platforms. Exponent VP Brian Higgins gives us the lowdown on the new company
By Ari Vänttinen, CMO, Comptel
By Ted Woodbery, Vice President of Marketing at Synchronoss
Vodafone has introduced a service that uses customer information to create personalised and timely offers.
Global brands believe telcos outperform tech giants Google, Apple and Microsoft when it comes to sourcing customer information worth billions of dollars.
Verizon has formed a new division, called Exponent Technologies, offering a portfolio of software and internet platforms to help other mobile operators to deploy new technologies without the high cost of new infrastructure and resources.
The GSMA has urged operators to help it create harmonised data sets in order to drive the creation of new IoT-based services.
Nokia has agreed to take over network analytics firm Deepfield, which it intends to merge with existing products to create a “cognitive brain".
Proximus’ new MyAnalytics portal will not generate huge revenues, the company’s Head of Enterprise Innovation has said, and will instead serve as a gateway to sell more traditional telecoms services to businesses.
Proximus has started selling “market research” reports containing anonymous data about its customers’ whereabouts, movements, and countries of origin for a starting price of €700.
Vodafone CEO Vittorio Colao has expressed scepticism about Telefónica's proposed personal data bank, arguing his company is already doing right by its consumers on privacy.
The role of Chief Data Officer is growing in importance, according to a new survey, and customer intimacy is their number one goal.
Telefónica is to create a personal data bank for each of its 350 million customers to store, manage and sell their own data.
Telefónica has launched a new business unit that brings together a range of big data services it sells to the enterprise market.
Mobile operators will devote more than $50 billion to big data and machine learning analytics over the next five years to avoid becoming irrelevant, according to new research.
Telcos’ innovation strategies have been shown up in a new report, which laments a continued protection of their core business activities.
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